FancyLogic

Fancy Logic

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Category: Typography

Club Loose Texas

the story so far.

EAST MEETS WEST

Club Loose Texas (CLTX) contacted us about handling their logo design for the 2019 season, and we were very excited to come up with something fun for this grassroots drift group. 

Club Loose Texas was founded in early 2018 as a way to grow drivers and promote fun drift events here in San Antonio, TX. Our team has decades of combined history in drifting and are here to ensure everyone has the best time, every time.

Club Loose Texas

we're not a club.

WE'RE A GANG

Despite their assurance that Club Loose Texas is in fact, not, a club, the organizers asked us to draw from the iconic Japanese club/team stickers.  Typically, Japanese team stickers have some sort of English name and cheesy saying accompanied with the year. Most are in the “slap” format, ie a rectangular sticker with a border, usually one or two colors. We wanted something that invoked that style but was also a touch more modern.

FOREVER CLTX//

CLTX FOREVER

initial designs.

OPTIONS OPTIONS OPTIONS

We threw together a few different designs and possible combinations that would be used for future shirts. They had a hard time choosing between all of the designs and ended up using three! Two were used for stickers and one for the main season logo and apparel.  Check out the gallery below for more!